It seems like the U.S. RV market is more like the car market. Most buyers do not walk in already knowing exactly what they want to buy, and purchases are often made based on what they see and what's in stock.
That's why larger dealers put so much effort and expense into RV shows. Profits per sale will be lower, but unit sales go through the roof. So much so that there are two major dealers in SoCal that each put on pseudo "RV Shows" of their own, at RV show venues, 3-4 times a year, including heavy local television advertising.
At least that's what an RV dealership owner has told me.
But, as was mentioned, our minuscule market share really can't support dealer sales or dealer sales peeps.
BTW" While driving through Kelowna last month I saw a couple of what looked like shrunk-down stickys on a RV dealer lot, on the 97 at the north end of town. We got distracted, but they were much smaller than a regular sticky in all directions.
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