Yes, it reminds me of the VW camper vans of years ago. The price tag seems really large for what one would get. Too rich for me for sure. I looked at Roadtrek class Bs, but price put me off. Didn't want so much capital invested sitting in the driveway most of the time depreciating.
But as John mentioned Vans are cool. We had a Chevy Conversion Van with a back seat which could fold out into a bed & 4 captain
chairs back in the '90s. We used it as a tow vehicle for a TT. It was nice to travel in with or with the trailer, very comfortable. Could be used as an extra room with a bed when needed. It even had a few small window with screens be allow fresh air into the unit. It even had a rear A/C, but not ac powered. We picked it up used. It was a Conversion Van, but not made as a camper as they are doing them now.