Steve Jobs R.I.P. - Page 2 - Fiberglass RV

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Old 10-12-2011, 11:51 AM   #15
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Originally Posted by GeorgeR View Post

Guy lists 12 learned points from Steve Jobs. The Experts would not necessarily agree. I like point #2 the most;

“2. Customers cannot tell you what they need “Apple market research” is an oxymoron. The Apple focus group was the right hemisphere of Steve’s brain talking to the left one. If you ask customers what they want, they will tell you, “Better, faster, and cheaper”—that is, better sameness, not revolutionary change. They can describe their desires only in terms of what they are already using—around the time of the introduction of Macintosh, all that people said they wanted was a better, faster, and cheaper MS-DOS machine. The richest vein for tech startups is creating the product that you want to use—that’s what Steve and Woz did.”

On a similar vein, Henry Ford was quoted as saying that "if I had asked the people what they wanted, they would have said 'a faster horse'"

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Old 10-12-2011, 12:04 PM   #16
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The process of Invention is extremely interesting. From somewhere you get a spark of an idea and recognize that it's possible to create something new, different or improved.

Often it is an amazing variant of something that already exists, like the Apple II computer, not the first computer by decades and not even the first small, affordable computer by years. Virtually all creators build on the successful and failed results of others; this in no way diminishes their achievements.

Very often when you present your invention to someone not part of the process, the response flashes between the ignorant and the naive.

Rarely can others understand the creative drive or imagine the market need.

Creative people somehow have freed themselves from the "can't be done", absolved themselves from "the fear of failure" and rarely worry about "the risk of losing it all". They are in love with what they do in the deepest sense. Their days, nights and even dreams are in the creative mode, forever bonded to seeking new approaches and solutions.

The creators, big or small, successful or unsuccessful, deserve to be honored more than they are.

Norm and Ginny

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Old 10-12-2011, 02:24 PM   #17
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That post was pure poetry, Norm.
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Old 10-12-2011, 04:24 PM   #18
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For those interested in invention there is a reasonably new in US technology of structured invention imported from Russia to US in 1993, after the collapse of the Soviet Union. The base of this technology is that for a problem in one domain a solution can likely be found in another domain from the past. A problem, a current problem has to be identify to extreme detail and then solution can often be found using TRIZ. This invention technology is spreading worldwide. An example of this multidomain solution is: removing stems for bell peppers - 1945 patent, removing shells from sunflower seeds, shelling nuts – 1950 patent, splitting diamonds along microcracks – 1972 patent, all of them are based on the same pattern: “slow increase to high pressure then sudden release”

What Steve Jobs did was predicting a potential future problem for which finding a solution was just a good engineering. This jumping to a next curve is ingenious and it is rare. I still remember Steve Ballmer from Microsoft ridiculing the i-Phone for $500 in 2007.

The Altshuller Institute for TRIZ Studies - Home

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