Hmmmmm... I saw that on GMA as well, but I still don't see how it's a better cooler for any FGRV, meaning how well it keeps things cool. If I really need a blender, bottle opener, LED light
etc. Id just look in my FGRV. If one really needs a blender, the Coleman rechargeable blender is $60 or less and it will run on it's batteries or 120 VAC.
Coleman - Rechargeable Portable Blender
But I am sure it will sell well to the tailgate party crowd, especially with NFL, MLB & College/University team colors and logos.
Again, tell us how it's better as a cooler in an FGRV than coolers currently available at a much lower price and in many different sizes & shapes. And, BTW, it looks like it will hold a lot less than even the smallest 2/3 way refrigerator
Hope it works well for you though.