Just bought an Amazon Fire. Love the little gadget; it is just enough larger than my phone that reading books on the L train in Chicago will be enjoyable and not a worry about my iPad being snatched from my hands and stolen on a stop. HOWEVER, every time I turn it on, there is an advertisment. That really irritates me. Just start the little thing, please! No adds. I wonder if there is a way to set it up differently. Will explore.